Project Title:LesliesList.org: A Local Resource for the Uninsured Community
Requested amount from Knight News Challenge:1,250,000
Expected amount of time to complete project:3
Total cost of project including all sources of funding:1,280,000
Describe your project:LesliesList.org is a website devoted to helping the uninsured and underinsured find affordable medicine and healthcare in their communities. It provides current pricing information for medications and medical testing, bringing transparency to an otherwise opaque, and thus needlessly expensive, market. Prices can vary by as much as 1,000% from one pharmacy or testing site to another. EXAMPLES: Prescriptions: OrthoCyclen, birth control pill pack: pay $9 (Wal-Mart) or $51 (Walgreens). Zofran, anti- nausea medicine: pay $50 (Costco) or $493 (Kmart). Medical tests: Mammogram: pay $72 or $400. MRI brain: pay $325 or $4,100. Leslieslist.org also provides a compendium of free and low-cost clinics and is searchable by desired service (e.g. pediatrics, gyne, dentistry, etc.) The website is already up and running in the Chicago area. We plan to expand across the country. Major cities in Texas, California and Florida are our next targets because, according to 2008 Census Bureau estimates, these states have the highest numbers of uninsured. We also plan to translate the site into Spanish. In Chicago, LesliesList.org is creating a community among the uninsured and underinsured and the healthcare and social service workers who serve them. The site includes a blog narrowly focused on these groups’ needs, as well as open discussion forums. Of note, no anticipated healthcare reform plan would eliminate out-of-pocket expenditures for drugs and testing, or the need for free and low-cost clinics. Our goal for LesliesList.org is to serve as an information exchange for these services and, through heretofore unavailable price transparency, bring down actual healthcare spending for the uninsured and underinsured.
How will your project improve the way news and information are delivered to geographic communities?Local, accurate, up-to-date pricing information for medications and medical testing is not readily available to uninsured or underinsured patients, nor to their healthcare providers. LesliesList.org intends to change this fact. It is our hope that delivering easy access to price comparison information will help uninsured patients find affordable prescription medicines and testing sites. At the same time, LesliesList.org can educate doctors and other healthcare providers about the cost of the meds and services they are prescribing for their patients and aid them in choosing affordable alternatives.
How is your idea innovative? (new or different from what already exists)Eleven states already mandate drug-price comparison websites. Sadly, most of these sites rely on government data that is often inaccurate and out-of-date. The sites that do attempt “hands on” reporting for pricing info often provide a very abbreviated list, e.g. Maryland’s Prescription Drug Price Finder Web tool lists the price of only 26 medicines. LesliesList.org reports on over 550 medicine prices. We actually invest the time and energy to call and confirm all of this data directly from the pharmacies. As for the medical testing price information- to our knowledge this has NEVER been reported in any centralized, easily accessible fashion.
What experience do you or your organization have to successfully develop this project?LesliesList.org was launched in the Chicago area on March 1, 2009. As of October 1, 2009 the site has had over 33,000 visits. The site’s founder, Dr. Leslie Ramirez, is a practicing primary care physician and clinical instructor at Northwestern Memorial Hospital in Chicago. Dr. Ramirez was inspired to create the site after witnessing the hardships of her patients and her own uninsured family members. The site’s co-founder, Jeff Bailey, is a veteran business journalist with over 25 years experience reporting and editing for the Wall Street Journal, Crain’s Chicago Business, and the New York Times. LesliesList.org has been featured in both local and national media outlets, including the AMA News, Reach MD Satellite Radio, ABC Channel 7 News, WGN News, Negocios Now (Spanish language newspaper), and the Chicago Tribune.